Saturday afternoon in the supermarket.
Looking for a jar of sweet and sour sauce, my favourite "quick" meal. I couldn't find the Value one in its usual place - I had changed from the mid-range one to the Value one in past weeks because of the price (about 29p compared with 79p) and because I liked the extra ginger in the recipe.
I eventually found the "Everyday Value" sauce, in a different place in the aisle. In the place where the mid-value one used to be. Which was no longer there....and the Everyday Value one was now, guess what, 79p!
In each photo, the 29p jar is on the left and the 79p jar is on the right. Same weight. Miniscule differences to the ingredients. Slightly different shape to the jars. 79p one is in the same shape jar that the mid-range one used to be in.
That little flash sign on the right which says "New recipe" - cynical of me, but I am guessing that the Everyday Value is now using the recipe for the mid-range one.
So this is price increases by stealth. Where there used to be three tiers of pricing, there are now two. There used to be Top of the Range Uncle Ben's at over £1/jar, then the own brand mid-range at 79p and the Value at 29p. Now the Value one has been wiped out in all but name.
Time I got the recipe out for Sweet and Sour sauce - I have an excellent one from Slimming World from years ago. More and more people are noting price rises like this on the boards at the MSE forum but this is the first example I have found in the foods we regularly buy.