Just as it was announced on the news last night that Tesco has reported record losses this year, it was discussed that shoppers are losing their old-fashioned brand loyalty and are shopping around more. That's exactly what I shall be doing this weekend! The usual £5 voucher in the Mirror for the Aldi shop has not been forthcoming today, and apparently, I am reading that there are just 10 individual vouchers for specific items - useful if you want to buy those particular things but not much help to the overall total if you don't need them.
But there is still some good news - there are Lidl vouchers for £5 off a £40 shop in "Lidl News" which should be inserted into a number of newspapers on Saturday 25th April - this weekend. The website I saw that on says that we need to look out for it in the Sun, Express, Telegraph or Mail [and the Record in Scotland] so check that the insert is there when you buy the paper.
And so what does that mean for my Aldi habit? Well, I used to make the trip once a month and try to combine it with other things to make it worth my while, but if there is not going to be the main voucher for £5 any longer, it won't be worth it really. My strategy will be to still go, but only when I am going near one anyway - and when I am there, I shall really stock up on the products I love, like the washing powder and washing up liquid. If the Lidl voucher is a regular thing, I shall use that more often, as I have a Lidl much closer by and I like the quality of their meat, and I can eat their gluten-free meatballs too!